JOYCE SHA
Art Director | Designer
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Northern Bank

Problem: Northern Bank is one of many small banks in MA. In such a crowded space, it’s hard to stand out.

Solution: We created a brand campaign that uses arresting imagery and a bold statement to connect with small business audiences. Instead of focusing on money for money’s sake, Northern Bank helps with customer’s finances so they can Stay True to their passions.

The result? $9M+ in small business deposits. Pretty big for a small bank.

OOH

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Annual Report

Direct Mail

Landing Page

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Role: Concept, Art Direction

Copywriter: Kevin MacPhee

CD: Gordon Chislett

ECDs: Craig Herrick, Matt McGowan

And for some fun, cheekier spec work, check out Northern Bank Direct ;)